In the realm of luxury hospitality, where every experience is an art, Voya Beach Resort, St. Vlas, Bulgaria, sought to create a haven that transcended conventional paradigms. Our team at SecretStars is behind the influencer and digital marketing strategy and campaigns that not only elevated the resort’s profile but also set new standards in the industry.
One of the most important ingredients for the success of this collaboration was the Voya Beach Resort management team that gave us freedom to create our magic and trusted us in our vision on how to develop their brand presence.
Setting Sail with a Vision
SecretStars embarked on this voyage with a singular focus — to curate an ensemble of highly creative Stars whose individuality would seamlessly align with the unique spirit of Voya Beach Resort. The goal was clear: to create an immersive experience that resonated with the resort’s family-oriented ethos.
Crafting Identities: More Than 75 Stars for Two Seasons
A meticulous process unfolded, resulting in the identification of over 250 potential influencers that we wanted to partner with and more than 75 star campaigns executed for the first two hotel seasons. Each Star was chosen not merely for their total followership or reach but for their ability to authentically represent the essence of Voya Beach Resort.
Nurturing Creativity within a Strategic Framework
SecretStars adopted a dynamic approach, fostering creativity while guiding the process to ensure alignment with both influencer and hotel management objectives. The collaboration was a dance between the influencers’ artistic expression and the strategic vision of the resort.
Transparency and Results: A Dual Commitment
Transparency and result-driven methodologies were the lodestars of SecretStars’ approach. By blending creative content with precise digital marketing strategies, the campaign became a fusion of artistry and performance.
The Culmination: Exceeding Expectations
Within just 10 days of the hotel’s grand opening, SecretStars’ campaign achieved the target occupancy rates.
We started to not just increase the awareness and brand recognition, but to establish trust and a healthy FOMO effect for not missing the new top spot on the seacoast.
As the second season unfolded, Voya Beach Resort celebrated a remarkable accomplishment — a consistent 90+% occupancy throughout the season.
Our social channels exploded and grew organically to almost 20k followers (Instagram) and 25k+ on Facebook.
The secondary goal – to expand the active summer season for the 400+ rooms hotel was also achieved – the hotel closed in October marking 5+ successful months.
A Tale of Success, a Blueprint for the Future
