When Fortour came to us, they were already onto something big — a collection of 15+ aparthotels nestled along the sun-kissed Bulgarian Black Sea coast. What they needed was a brand that could unite them under one name, one vibe, one unforgettable presence. That’s where our journey together began.
✨ The Mission
To turn Fortour into a recognizable lifestyle travel brand — not just a booking site, but a portal into effortless summer escapes. Our task? Full-spectrum transformation. From logo to landing pages, social media strategy to performance creatives, we orchestrated a brand evolution built on sun, style, and seamless user experience.
🌴 New Logo, New Energy
The Fortour logo is a nod to what travelers crave most: carefree summer memories.
We designed a minimalistic mark featuring a breezy palm tree gently arching over a lowercase logotype — “for” in deep navy blue representing trust and professionalism, and “tour” in a lively turquoise that captures the essence of water, sky, and wanderlust. The wave beneath it all? A subtle symbol of the seaside rhythm that flows through every Fortour location.
🎯 What We Did
1. Brand Identity Overhaul
- New Logo & Visual Language: Evocative, coastal, and modern.
- Color Palette: A fresh mix of ocean blue and sandy neutrals.
- Tone of Voice: Light, welcoming, and vacation-mode-on.
2. Domain & Website Revamp
- Transitioned to the new domain: www.fortour.bg
- Built a content-rich website optimized for conversion and discovery.
- Selected and customized a theme to match the brand’s sunny simplicity.
Created all copy in-house: SEO-friendly, story-driven, and easy to navigate.
3. Creative Direction & Campaign Assets
- Full ad creative redesign: banners, video concepts, static visuals.
- Created a library of templates aligned with the new branding.
4. Social Media Rebirth
- Branded highlight covers, templates, and story styles.
- Refreshed social bios, tone, and grid structure.
- Strategy-first approach for summer 2025 activations.
5. Analytics & Performance Setup
- Google Analytics 4, Meta Pixel, and event tracking configured.
- Data studio dashboards for real-time insights and better ad decisions.
🚀 Results So Far
While we’re just getting started with campaigns, the new branding has already:
- Increased direct website traffic within the first weeks post-launch
- Boosted social engagement through more consistent and stylish posts
- Sparked excitement among partners and returning guests alike
🏖️ Why This Matters
Fortour isn’t just selling rooms — it’s selling the feeling of freedom by the sea. Our work was about bottling that vibe and pouring it into every digital and creative touchpoint.
From palms to pixels, from strategy decks to sand dunes — we’re proud to be the engine behind Fortour’s brand glow-up.
If you want to elevate your travel brand – get in touch with the SecretStars Agency team.